Megan E. Weber

PhD Candidate in Behavioral Decision Making

University of California, Los Angeles - Anderson School of Management

My research investigates why people often focus narrowly on the present, overlook bigger-picture considerations, and struggle to adopt behaviors that serve their long-term interests. My current work explores questions such as:

• How do consumers understand and manage their own short-term focus?

• How, when, and why do people use simplifying strategies to make complex, policy-relevant judgments and decisions? 

• How can marketers and choice architects design interventions that take these myopic tendencies into account?

Ultimately, my research aims to generate insights that can be used to inform products, communications, and policies that support better decision making.

This summer, I'll be joining the Kellogg School of Management at Northwestern University as an assistant professor of marketing. Before starting my PhD at UCLA, I worked at Ipsos Public Affairs in Washington, DC. At Ipsos, I managed market research surveys, conducted qualitative and quantitative research for government clients, and worked on a variety of consulting projects related to improving communications and operations.

You can reach me via email at megan.weber.phd@anderson.ucla.edu.