Megan E. Weber

Assistant Professor of Marketing

Northwestern University - Kellogg School of Management

My research investigates why people often focus narrowly on the present, overlook bigger-picture considerations, and struggle to adopt behaviors that serve their long-term interests. My current work explores questions such as:

• How do consumers understand and manage their own short-term focus?

• How, when, and why do people use simplifying strategies to make complex, policy-relevant judgments and decisions? 

• How can marketers and choice architects design interventions that take these myopic tendencies into account?

Ultimately, my research aims to generate insights that can be used to inform products, communications, and policies that support better decision making.

I joined the Kellogg School of Management at Northwestern University as an assistant professor of marketing after completing my PhD in Behavioral Decision Making at UCLA. Before graduate school, I worked in market research and consulting at Ipsos Public Affairs in Washington, DC. 

You can reach me via email at megan.weber@kellogg.northwestern.edu.